Inspiring you to be more grateful each day

Let’s dive right into our Story, Highlight, and call to Action for the week :)


When I was in my first year of high school, I visited my Papa in his office. He was a college professor and dean then.

I saw a ream of bond paper in his office, and asked,

“Pa, can I bring home some for my school project?”

“Sorry, no, Sha! That’s not ours.” He replied.

“But, Pa! I just need a few copies.” I insisted.

“No, Sha, because the bond paper is the university’s, not ours. Don’t worry, I’ll buy you bond papers on our way home later.” He replied.

That happened over two decades ago and I can still vividly remember it up until today. That was just one of many instances wherein my Papa showed me through his actions that he is a man of principles. As a daughter, I am proud of him and I have deep love and respect for him. This is also why my siblings and I always make time to go home to our province to spend time with him. He doesn’t demand love and respect from us. He has long earned them.

This simple yet profound lesson from my Papa, about integrity and doing the right thing, has stayed with me through the years. It became the cornerstone of my philosophy, both personally and professionally. So, when I was invited to speak on ‘Fearless Possibilities through Ethical Brilliance, to a group of 900 officers and directors of different associations all over the Philippines, I knew I had to share this pivotal moment. It perfectly illustrates how foundational values can inspire ethical decision-making and leadership, igniting possibilities in every sphere of our lives.

As a motivational speaker, addressing ‘ethics’ to an audience mostly senior in years and experience was daunting. With attendees spanning from their 50s to 70s, and only a handful in their 30s, 40s, or even 20s, the task was challenging yet exciting.

I carefully crafted my talk, blending candor, respect, fun, and humor. I explored how ethical actions open doors to opportunities, while unethical behaviors can lead to scandal, reputational damage, loss of trust, and financial losses. I brought this to life with real-life examples and case studies and introduced the “5 pillars of ethical brilliance” with the acronym TRUST. Everything was anchored towards the identity I associated the audience with — Superheroes who embrace ethical brilliance and are trustworthy.

I was very happy with how the talk turned out. Audience members were so engaged and humble to listen. At the end of my talk, a number of them came up to me to share how much the talk resonated with them and inspired them. We took selfies. They also got my number and said,

“Sha, may we also invite you to our chapter in __(insert the names of some of the most beautiful locations in the Philippines).


“Doing the right thing even when no one is looking earns enduring respect and love.”

Call to ACTION

When faced with convenience, will you still choose to do the right thing?

  • Will you turn off Netflix to spend 30 minutes with a good book?
  • Will you follow traffic rules even without an enforcer in sight?
  • Will you avoid bribing the traffic enforcer, even when it seems easier or cheaper?
  • As an employee, will you work diligently when no one is watching?
  • In sales, will you put your mission above your commission?
  • As a leader, will you prioritize your employees’ well-being?

Character is built into these small decisions. Respect starts with how we treat ourselves. When we uphold our dignity, the respect of others naturally follows.

May we make choices that reflect our highest values, shaping a character we can be proud of.

And on the occasions we falter, we can forgive ourselves, learn from our missteps, and rise again, stronger and wiser. The path to ethical brilliance isn’t about perfection; it’s about progress, resilience, and the courage to keep striving for what’s right.

I wish you fearless possibilities! :)

Sha Nacino

Motivational & TEDx Speaker l Author l Adjunct Faculty, Asian Institute of Management

P.S.1 Planning your annual event or kickoff? Let me help turn it up a notch as your motivational speaker. Together, we’ll craft a one-of-a-kind experience that will leave your team feeling supercharged, inspired, and unstoppable. They’ll be thanking you for the boost, ready to tackle their goals with newfound zeal! 

👉 Simply go to

P.S. 2. Are you an HR professional or a corporate leader? Subscribe to the Inspiring Fearless Possibilities, a weekly newsletter on employee engagement and workplace excellence. It’s free! Just reply with the words Inspiring Fearless Possibilities so I can send you the link. 

P.S.3 Good news! To help ignite possibilities and enthusiasm in individuals and teams, I’m hosting two online training/workshops in February 2024! This will be LIVE, online via Zoom.

Purpose Meets Performance: Aligning Your True Calling with Your Career

Feb 21, 2024 (Wed) at 7PM – 8:30PM via Zoom

Speak Up with Confidence: Elevating Your Voice in the Workplace

Feb 28, 2024 (Wed) at 7PM – 8:30PM via Zoom

Seats are limited. Register here:

IMPORTANT: I plan to conduct an email list clean-up in a few weeks. This will involve removing subscribers who haven’t opened any of my emails in the past 30-60 days. This step ensures our mailing list remains current and engaged. 

*If you read this email in February/March 2024 or later and realize you haven’t been receiving the [Motivational Speaker’s Insights] newsletter, formerly TuesDate, it’s likely your email has been removed. Don’t worry, you can resubscribe at any time by visiting ​

Sha Nacino

Sha Nacino is a motivational speaker, author of 15 books, and adjunct faculty at the Asian Institute of Management. She is on a mission to inspire fearless possibilities by helping leaders and companies build a culture where everyone feels safe, seen, and appreciated.

Sha finished her B.S. in Business Economics from the University of the Philippines - Diliman and holds a Certificate in Positive Psychology from the University of Pennsylvania.

She was awarded the Female Entrepreneur of the Year 2019 by the United Nations Global Entrepreneur Council and Inspiring Humanitarian Award by the World Humanitarian Drive.

Here are three ways Sha can be of service to you:
1. Connect with her on LinkedIn
2. Join Sha’s “Motivational Speaker’s Insights” email newsletter and download her eBook with a blurb by Brian Tracy here:
3. If you're looking for a speaker for your next event or conference, visit or email us at

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